Binocularly suppressed stimuli induce brain activities related to aesthetic emotions
Hideyuki Hoshi, Akira Ishii, Yoshihito Shigihara, Takahiro Yoshikawa

TL;DR
The study shows that non-conscious exposure to portrait paintings can trigger brain activity linked to aesthetic emotions, suggesting evolutionary relevance.
Contribution
This is the first empirical evidence linking non-conscious aesthetic processing to evolutionary significance.
Findings
Non-consciously presented stimuli influenced beauty responses based on saliency scores.
Low-frequency brain activities differed between biological and non-biological stimuli.
Conscious and non-conscious processing showed distinct neural patterns related to aesthetics.
Abstract
Aesthetic emotions are a class of emotions aroused by evaluating aesthetically appealing objects or events. While evolutionary aesthetics suggests the adaptive roles of these emotions, empirical assessments are lacking. Previous neuroscientific studies have demonstrated that visual stimuli carrying evolutionarily important information induce neural responses even when presented non-consciously. To examine the evolutionary importance of aesthetic emotions, we conducted a neuroscientific study using magnetoencephalography (MEG) to measure induced neural responses to non-consciously presented portrait paintings categorised as biological and non-biological and examined associations between the induced responses and aesthetic ratings. MEG and pre-rating data were collected from 23 participants. The pre-rating included visual analogue scales for object saliency, facial saliency, liking, and…
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Taxonomy
TopicsAesthetic Perception and Analysis · Olfactory and Sensory Function Studies · Color perception and design
