The Relationship between Food Healthiness, Trust, and the Intention to Reuse Food Delivery Apps: The Moderating Role of Eco-Friendly Packaging

TL;DR

This study explores how food healthiness and eco-friendly packaging affect trust and the likelihood of reusing food delivery apps.

Contribution

It introduces eco-friendly packaging as a moderator in the relationship between food healthiness and trust in food delivery apps.

Findings

Trust and food healthiness positively influence the intention to reuse food delivery apps.

Eco-friendly packaging significantly moderates the relationship between food healthiness and trust.

High food healthiness with high eco-friendly packaging leads to the highest trust levels.

Abstract

The goal of this research is to investigate the relationship among food healthiness, trust, and the intention to reuse food delivery apps. Another purpose of this work is to examine the moderating effect of eco-friendly food packaging on the association between food healthiness and trust in food delivery apps. A survey was the main instrument for this work, with Amazon Mechanical Turk being used to collect the relevant data, resulting in a total of 343 observations. PROCESS model 7 was employed to test the research hypotheses. The results reveal that the intention to reuse is positively impacted by trust and food healthiness in food delivery apps. The results also uncover a significant moderating impact of eco-friendly packaging on the relationship between food healthiness and trust. The high food healthiness and high eco-friendly packaging group has the highest level of trust, while the low food healthiness and low eco-friendly packaging group has the lowest. The results of this research are therefore important because they clarify the relationship among these four attributes. Moreover, the results of this study have notable managerial implications.

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