Picture analysis of billboards and infographic graphics advertising COVID-19 on promoting preventive behaviors and taking vaccination against the Coronavirus disease pandemic
Fereshteh Mohamadpour, Ardalan Askarian, Mehrdad Askarian

TL;DR
This study analyzes billboards and infographics promoting COVID-19 prevention and vaccination in Iran to understand how visual elements influence public attitudes.
Contribution
The study identifies specific visual components in medical advertising that effectively shape public opinion during health crises.
Findings
Visual elements like staring looks and close-ups significantly influence public attitudes toward preventive measures.
Head-on and level shots promote inclusion and equality in health communication.
Down shots and high-angle shots create participation and power dynamics in visual messaging.
Abstract
Today, advertising science is a tool that helps advertisers to design their advertising to meet the needs of the audience. In this regard, knowing and understanding the audience is one of the most important points that advertisers should pay attention to before advertising in order to better attract the audience. This study has been done with the aim of billboards and infographics analysis related to promoting preventive behaviors and vaccination against the Coronavirus disease pandemic and investigating the opinion of the general adult population of Iran. The method used in this research is the qualitative method. In this research, according to the type of data and research goals, Kress and Van Leeuwen’s discourse theory method has been used. The sample size includes 36 advertising billboards and infographics. Data collection has been done through searching the sites and websites of…
Genes, proteins, chemicals, diseases, species, mutations and cell lines named across the full text — each resolved to its canonical identifier and authoritative record.
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Taxonomy
TopicsCOVID-19 Pandemic Impacts · COVID-19 and Mental Health · COVID-19 and healthcare impacts
