Will pay-per-view in the advanced charging model recover the business losses for online video companies in China?
Congmin Zhang, Seuk Wai Phoong
TL;DR
This paper examines if pay-per-view pricing can help Chinese online video platforms recover business losses and improve profits.
Contribution
The study applies second-degree price discrimination theory to analyze pricing strategies of Chinese video platforms.
Findings
Chinese platforms like iQiyi and Tencent Video are refining pricing strategies to optimize profits.
Comparisons with international platforms reveal both similarities and differences in pricing approaches.
Theoretical insights are combined with case studies to offer growth strategies for Chinese platforms.
Abstract
The evolution of Internet technology is closely mirrored by the innovative business and profit models emerging within the platform economy. Integrating this economic framework, online video platforms are dynamically refining their pricing strategies to optimize profit margins. This paper, anchored in the theoretical construct of second-degree price discrimination, selects the Chinese online video platforms iQiyi and Tencent Video for in-depth case studies. It charts the progression of its pricing strategies and juxtaposes these with those of prominent international online video sites to highlight both congruities and divergences. The synthesis of theoretical models with real-world case studies culminates in strategic recommendations to foster the growth of Chinese online video platforms in the global Internet arena.
Genes, proteins, chemicals, diseases, species, mutations and cell lines named across the full text — each resolved to its canonical identifier and authoritative record.
Click any figure to enlarge with its caption.
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
Figure 6
Figure 7
Figure 8
Figure 9
Figure 10
Figure 11
Figure 12
Figure 13
Figure 14
Figure 15
Figure 16
Figure 17
Figure 18
Figure 19
Figure 20
Figure 21
Figure 22
Figure 23
Figure 24
Figure 25
Figure 26
Figure 27
Figure 28Peer Reviews
No public reviews on file for this paper yet. If you reviewed it on a platform where reviews are public (OpenReview, ICLR, NeurIPS, ICML), you can paste yours below so the community can read it here.
Videos
No videos yet. Explain this paper in a talk, walkthrough, or lecture? Add one.
Taxonomy
TopicsDigital Platforms and Economics · ICT Impact and Policies · Consumer Market Behavior and Pricing