Conditional Memory Enhanced Item Representation for Generative Recommendation

TL;DR

ComeIR introduces a novel framework that reconstructs semantic identifiers into item-aware inputs and restores token granularity during decoding, addressing key challenges in generative recommendation systems.

Contribution

It proposes a conditional memory enhanced approach that reconstructs SID-token embeddings and restores token granularity, improving representation quality in generative recommendation.

Findings

ComeIR outperforms existing methods in recommendation accuracy.

Enlarging conditional memory yields scalable performance gains.

The framework effectively preserves SID structure during decoding.

Abstract

Generative recommendation (GR) has emerged as a promising paradigm that predicts target items by autoregressively generating their semantic identifiers (SID). Most GR methods follow a quantization-representation-generation pipeline, first assigning each item a SID, then constructing input representations from SID-token embeddings, and finally predicting the target SID through autoregressive generation. Existing item-level representation constructions mainly take two forms: directly merging SID-token embeddings into a compact vector, or enriching item-level representations with external inputs through additional networks. However, these item-level constructors still expose two practical challenges: direct merging may amplify the information loss caused by quantization and ID collision while obscuring SID code relations, whereas external-input-based methods can strengthen item semantics but cannot reliably preserve the SID-structured evidence required for token-level generation. These limitations make representation construction an underexplored bottleneck, leading to two severe problems, \ie{} the Identity-Structure Preservation Conflict and Input-Output Granularity Mismatch. To this end, we propose ComeIR, a Conditional Memory enhanced Item Representation framework that reconstructs SID-token embeddings into item-aware inputs and restores the token granularity during SID decoding. Specifically, MM-guided token scoring adaptively estimates the contribution of each code within the SID, dual-level Engram memory captures intra-item code composition and inter-item transition patterns, and a memory-restoring prediction head reuses the memories during SID decoding. Extensive experiments demonstrate the effectiveness and flexibility of ComeIR, and further reveal scalable gains from enlarging conditional memory.