The Impact of AI-Generated Text on the Internet

TL;DR

This study estimates that by mid-2025, about 35% of new websites are AI-generated or assisted, revealing correlations with semantic diversity and sentiment, but not with factual accuracy or stylistic diversity, contrasting public perception.

Contribution

It provides the first large-scale estimate of AI-generated content on the internet and examines its perceived and actual impacts on diversity and accuracy.

Findings

35% of new websites are AI-generated by mid-2025

AI-generated content correlates with lower semantic diversity

Public perception overestimates negative impacts of AI text

Abstract

The proliferation of AI-generated and AI-assisted text on the internet is feared to contribute to a degradation in semantic and stylistic diversity, factual accuracy, and other negative developments (sometimes subsumed under the Dead Internet Theory). What has hindered answering these questions is that it has not been understood just how much of the internet is actually AI-generated or AI-edited. To this end, we construct a representative sample of websites published on the internet between 2022 and 2025 using the Internet Archive, and apply a state-of-the-art AI text detector on them. We find that by mid-2025, roughly 35% of newly published websites were classified as AI-generated or AI-assisted, up from zero before ChatGPT's launch in late 2022. We also find statistically significant evidence for some of the identified hypotheses; for example, that increases in AI-generated text on the internet correlate negatively with semantic diversity and positively with the prevalence of positive sentiment. We do not, however, find statistically significant evidence supporting the hypothesis that an increased rate of AI-generated text on the internet decreases factual accuracy or stylistic diversity. Notably, this diverges from public perception, which we measure in a user study, where the majority of US adults turned out to believe in all four of the above-mentioned hypotheses. Individuals who do not use AI or use it infrequently tend to believe in these negative impacts more than those who use it frequently; similarly, individuals who hold negative views of AI tend to believe in these hypotheses more than those with favorable views of the technology.