CARD: Non-Uniform Quantization of Visual Semantic Unit for Generative Recommendation

TL;DR

CARD introduces a unified visual semantic unit and a non-uniform quantization method to improve generative recommendation by better modeling semantics and balancing embeddings.

Contribution

The paper proposes a novel framework combining a structured visual semantic unit with a learnable non-uniform quantization to enhance SID quality and address distribution imbalance.

Findings

CARD outperforms baseline methods on multiple datasets.

The non-uniform quantization module improves codebook utilization.

The proposed modules are robust and plug-and-play across schemes.

Abstract

Generative recommendation frameworks typically represent items as discrete Semantic IDs (SIDs). While existing studies have sought to enhance SID construction by incorporating multimodal content, collaborative signals, or more advanced quantization techniques, learning high-quality SIDs still faces two key challenges: (1) The two-stage generative recommendation paradigm (SID construction and autoregressive generation) provides insufficient supervision for heterogeneous fusion, which hinders learning high-quality SIDs, and (2) non-uniform embeddings lead to codeword imbalance and generation bias. To address these challenges, we propose a novel generative recommendation framework, called CARD. CARD introduces a visual semantic unit that unifies textual, visual, and collaborative signals into a structured visual representation prior to encoding, enabling holistic semantic modeling and effectively alleviating the semantic gap, thereby reducing the reliance on supervision signals during SID learning. Furthermore, to deal with the highly non-uniform distribution of item semantic embeddings in recommendation scenarios, we develop a non-uniform quantization framework (NU-RQ-VAE), which incorporates a learnable and invertible non-uniform transformation into the quantization process to map skewed semantic distributions into a more balanced latent space, thereby significantly improving codebook utilization and quantization accuracy. Experiments on multiple datasets show that CARD consistently outperforms baseline methods under various settings; meanwhile, the proposed non-uniform transformation module is plug-and-play and remains robust across different quantization schemes. Code is available at https://github.com/HAI-UESTC/CARD.