Adoption of TikTok as a Learning Tool in Physical Education: Evidence from the Philippines

TL;DR

This study investigates how TikTok is adopted as a learning tool for physical education among Filipino university students, highlighting key factors influencing its use and potential benefits.

Contribution

It applies TAM and UGT models with SEM analysis to provide empirical evidence on TikTok's role in PE education in the Philippines.

Findings

Perceived usefulness and ease of use strongly predict intention to use TikTok for PE.

TikTok offers an engaging, accessible platform that supports active learning in physical education.

The study provides empirical data from the Philippines on short-form video platforms in education.

Abstract

This study examines the factors that influence the adoption of TikTok as a learning tool for physical education (PE)-related content among tertiary students in the Philippines. The study applies the Technology Acceptance Model (TAM) and Uses and Gratification Theory (UGT) to assess Information Seeking, Personal Identity, Social Interaction, Entertainment, Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Intention to Use (IU). A cross-sectional design and Structural Equation Modeling (SEM) were employed. The sample included 1,075 regular TikTok users with an average age of 19 years, the majority of whom were female. The analysis revealed that PU and PEOU were the strongest predictors of IU TikTok for PE related content. The results indicate that TikTok provides an engaging and accessible medium that supports active learning and participation in PE. The study offers empirical evidence from the Philippines and contributes to the academic discussion on the role of short-form video platforms in PE.