The Nexus of Science Fiction, Box Office Success and Technology Representation: A Case Study of the Marvel Cinematic Universe

TL;DR

This study explores how Marvel Cinematic Universe movies depict applied science and technology, their educational and societal uses, and their correlation with box office success.

Contribution

It provides a comprehensive analysis of MCU movies' scientific content and demonstrates a link between technological portrayal and commercial success.

Findings

MCU movies cover diverse applied science topics like technology and physics.

Technology depiction correlates with higher box office revenue.

MCU movies are used in education and social analysis beyond entertainment.

Abstract

This paper investigated the applied science domains and subjects depicted in Marvel Cinematic Universe (MCU) movies and assessed the relationship between technological portrayal and box office success. The study looked at 164 publications in academic literature that employed MCU movies. In addition to the foregoing, the study discovered that MCU movies have been used in academic literature in a variety of ways, including teaching science ideas, analyzing ethical dilemmas, and examining social and cultural themes. This shows that MCU movies could be used for educational and societal goals as well. Also, the study demonstrates that MCU movies are more than just popular entertainment. They can also be used to teach science, investigate ethical dilemmas, and investigate social and cultural themes. According to our main investigation, MCU movies represent a wide range of applied science topics, such as technology, magic, ancient technology, cosmic technology, multiverse technology, energy, physics, and engineering. Also, the portrayal of technology is important in the popularity of Science Fiction movies because audiences are drawn to the spectacle of sophisticated technology and the spectacular action sequences that it allows. The study also discovered that the depiction of technology is associated with box office performance, with movies with a higher Tech Content Count being more profitable.