No Universal Courtesy: A Cross-Linguistic, Multi-Model Study of Politeness Effects on LLMs Using the PLUM Corpus

TL;DR

This study investigates how politeness and impoliteness in prompts affect large language models across multiple languages and models, revealing language- and model-dependent variations in response quality.

Contribution

It introduces the PLUM corpus and provides a comprehensive cross-linguistic, multi-model analysis of politeness effects on LLMs, highlighting their non-universal impact.

Findings

Politeness improves response quality by up to 11%.

Model sensitivity to tone varies, with Llama most sensitive and GPT more robust.

Politeness effects differ significantly across languages and models.

Abstract

This paper explores the response of Large Language Models (LLMs) to user prompts with different degrees of politeness and impoliteness. The Politeness Theory by Brown and Levinson and the Impoliteness Framework by Culpeper form the basis of experiments conducted across three languages (English, Hindi, Spanish), five models (Gemini-Pro, GPT-4o Mini, Claude 3.7 Sonnet, DeepSeek-Chat, and Llama 3), and three interaction histories between users (raw, polite, and impolite). Our sample consists of 22,500 pairs of prompts and responses of various types, evaluated across five levels of politeness using an eight-factor assessment framework: coherence, clarity, depth, responsiveness, context retention, toxicity, conciseness, and readability. The findings show that model performance is highly influenced by tone, dialogue history, and language. While polite prompts enhance the average response quality by up to ~11% and impolite tones worsen it, these effects are neither consistent nor universal across languages and models. English is best served by courteous or direct tones, Hindi by deferential and indirect tones, and Spanish by assertive tones. Among the models, Llama is the most tone-sensitive (11.5% range), whereas GPT is more robust to adversarial tone. These results indicate that politeness is a quantifiable computational variable that affects LLM behaviour, though its impact is language- and model-dependent rather than universal. To support reproducibility and future work, we additionally release PLUM (Politeness Levels in Utterances, Multilingual), a publicly available corpus of 1,500 human-validated prompts across three languages and five politeness categories, and provide a formal supplementary analysis of six falsifiable hypotheses derived from politeness theory, empirically assessed against the dataset.