Brief2Design: A Multi-phased, Compositional Approach to Prompt-based Graphic Design

TL;DR

Brief2Design introduces a multi-phased, compositional method for prompt-based graphic design, enhancing requirement structuring and element exploration to support professional designers.

Contribution

It presents a novel structured workflow and tool supporting requirement extraction, element-level exploration, and recombination in AI-assisted graphic design.

Findings

Structured workflow improves requirement clarification and prompt diversity.

High ratings for requirement extraction and recommendation quality.

Longer generation times compared to baseline, with similar image diversity.

Abstract

Professional designers work from client briefs that specify goals and constraints but often lack concrete design details. Translating these abstract requirements into visual designs poses a central challenge, yet existing tools address specific aspects or induce fixation through complete outputs. Through interviews with six professional designers, we identified how designers address this challenge: first structuring ambiguous requirements, then exploring individual elements, and finally recombining alternatives. We developed Brief2Design, supporting this workflow through requirement extraction and recommendation, element-level exploration for objects, backgrounds, text, typography, and composition, and flexible recombination of selected elements. A within-subjects study with twelve designers compared Brief2Design against a conversational baseline. The structured approach increased prompt diversity and received high ratings for requirement extraction and recommendation, but required longer generation time and achieved comparable image diversity. These findings reveal that structured workflows benefit requirement clarification at the cost of efficiency, informing design trade-offs for AI-assisted graphic design tools.