True (VIS) Lies: Analyzing How Generative AI Recognizes Intentionality, Rhetoric, and Misleadingness in Visualization Lies

TL;DR

This paper evaluates how well multimodal LLMs can detect and interpret misleading visualizations, using a large dataset and expert comparison to understand their reasoning about visualization deception.

Contribution

It introduces a comprehensive analysis of 16 state-of-the-art multimodal LLMs' ability to recognize visualization deception and compares their performance with human experts.

Findings

Most models struggle to identify authorial intent behind misleading visualizations.

Larger models generally perform better at detecting deception.

Human experts show nuanced understanding that current models do not fully replicate.

Abstract

This study investigates the ability of multimodal Large Language Models (LLMs) to identify and interpret misleading visualizations, and recognize these observations along with their underlying causes and potential intentionality. Our analysis leverages concepts from visualization rhetoric and a newly developed taxonomy of authorial intents as explanatory lenses. We formulated three research questions and addressed them experimentally using a dataset of 2,336 COVID-19-related tweets, half of which contain misleading visualizations, and supplemented it with real-world examples of perceptual, cognitive, and conceptual errors drawn from VisLies, the IEEE VIS community event dedicated to showcasing deceptive and misleading visualizations. To ensure broad coverage of the current LLM landscape, we evaluated 16 state-of-the-art models. Among them, 15 are open-weight models, spanning a wide range of model sizes, architectural families, and reasoning capabilities. The selection comprises small models, namely Nemotron-Nano-V2-VL (12B parameters), Mistral-Small-3.2 (24B), DeepSeek-VL2 (27B), Gemma3 (27B), and GTA1 (32B); medium-sized models, namely Qianfan-VL (70B), Molmo (72B), GLM-4.5V (108B), LLaVA-NeXT (110B), and Pixtral-Large (124B); and large models, namely Qwen3-VL (235B), InternVL3.5 (241B), Step3 (321B), Llama-4-Maverick (400B), and Kimi-K2.5 (1000B). In addition, we employed OpenAI GPT-5.4, a frontier proprietary model. To establish a human perspective on these tasks, we also conducted a user study with visualization experts to assess how people perceive rhetorical techniques and the authorial intentions behind the same misleading visualizations. This allows comparison between model and expert behavior, revealing similarities and differences that provide insights into where LLMs align with human judgment and where they diverge.