OneSearch-V2: The Latent Reasoning Enhanced Self-distillation Generative Search Framework
Ben Chen, Siyuan Wang, Yufei Ma, Zihan Liang, Xuxin Zhang, Yue Lv, Ying Yang, Huangyu Dai, Lingtao Mao, Tong Zhao, Zhipeng Qian, Xinyu Sun, Zhixin Zhai, Yang Zhao, Bochao Liu, Jingshan Lv, Xiao Liang, Hui Kong, Jing Chen, Han Li, Chenyi Lei, Wenwu Ou, Kun Gai

TL;DR
OneSearch-V2 is an advanced generative search framework that improves query understanding, user intent modeling, and personal preference alignment, leading to better search performance and user experience.
Contribution
It introduces a latent reasoning enhanced self-distillation approach with three key modules for deep query understanding, implicit intent uncovering, and preference alignment, surpassing previous generative search methods.
Findings
+3.98% item CTR in online A/B tests
+2.07% buyer volume increase
Mitigates information bubbles and long-tail sparsity
Abstract
Generative Retrieval (GR) has emerged as a promising paradigm for modern search systems. Compared to multi-stage cascaded architecture, it offers advantages such as end-to-end joint optimization and high computational efficiency. OneSearch, as a representative industrial-scale deployed generative search framework, has brought significant commercial and operational benefits. However, its inadequate understanding of complex queries, inefficient exploitation of latent user intents, and overfitting to narrow historical preferences have limited its further performance improvement. To address these challenges, we propose OneSearch-V2, a latent reasoning enhanced self-distillation generative search framework. It contains three key innovations: (1) a thought-augmented complex query understanding module, which enables deep query understanding and overcomes the shallow semantic matching…
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