GoogleTrendArchive: A Year-Long Archive of Real-Time Web Search Trends Worldwide

TL;DR

GoogleTrendArchive provides a unique, extensive year-long archive of real-time search trend data across 125 countries, enabling detailed analysis of collective attention and information diffusion patterns worldwide.

Contribution

It introduces a comprehensive dataset of over 7.6 million trending search episodes, filling the gap left by Google's limited historical access to Trending Now data.

Findings

Enables analysis of global information diffusion patterns

Supports cross-cultural attention studies

Facilitates research on crisis response and temporal evolution of search trends

Abstract

GoogleTrendArchive is a comprehensive archive of Google Trending Now data spanning over one year (from November 28, 2024 to January 3, 2026) across 125 countries and 1,358 locations. Unlike Google Trends, which requires specifying search terms in advance, Trending Now captures search queries experiencing real-time surges, offering a way to inductively discover trending patterns across regions for studying collective attention dynamics. However, Google does not provide historical access to this data beyond seven days. Our dataset addresses this gap by presenting an archive of Trending Now data. The dataset contains over 7.6 million trend episodes. Each record includes the trend identifier, search volume bucket, precise timestamps, duration, geographic location, and related query clusters. This dataset, among other, enables systematic studies of information diffusion patterns, cross-cultural attention dynamics, crisis responses, and the temporal evolution of collective information-seeking at a global scale. The comprehensive geographic coverage facilitates fine-grained cross-country or cross-regional comparative analyses.