Contrasting Perspectives on Engagement Across Three Digital Behavior Change Interventions

TL;DR

This paper compares three different perspectives on engagement in digital behavior change interventions, analyzing their motivations, assumptions, measures, and strategies to enhance user engagement across three projects.

Contribution

It offers a comparative analysis of engagement perspectives in DBCIs, highlighting key insights and strategies from three distinct projects within a PhD thesis.

Findings

Different perspectives on engagement influence intervention design.

Strategies to increase engagement vary across projects.

Insights into measuring and understanding engagement in DBCIs.

Abstract

We contrast three perspectives on engagement from three projects on the design of Digital Behavior Change Interventions (DBCIs), all conducted as part of the PhD thesis of the second author. We provide a reflection on this work with respect to engagement, discussing the motivation, the assumed effects of engagement, the measures of engagements and key insights of each project, as the well as the strategies employed to increase engagement.