Multi-Object Advertisement Creative Generation

TL;DR

This paper introduces CreativeAds, a scalable AI system for generating multi-object lifestyle advertisement images, addressing challenges in product pairing, layout, and background to help advertisers create high-quality images efficiently.

Contribution

CreativeAds is a novel multi-product ad creation system that automates image generation with customizable controls, improving scalability and quality for e-commerce advertising.

Findings

CreativeAds can generate large volumes of high-quality ad images.

The system supports user customization and oversight.

User study shows effectiveness in real-world advertising scenarios.

Abstract

Lifestyle images are photographs that capture environments and objects in everyday settings. In furniture product marketing, advertisers often create lifestyle images containing products to resonate with potential buyers, allowing buyers to visualize how the products fit into their daily lives. While recent advances in Generative Artificial Intelligence (GenAI) have given rise to realistic image content creation, their application in e-commerce advertising is challenging because high-quality ads must authentically representing the products in realistic scearios. Therefore, manual intervention is usually required for individual generations, making it difficult to scale to larger product catalogs. To understand the challenges faced by advertisers using GenAI to create lifestyle images at scale, we conducted evaluations on ad images generated using state-of-the-art image generation models and identified the major challenges. Based on our findings, we present CreativeAds, a multi-product ad creation system that supports scalable automated generation with customized parameter adjustment for individual generation. To ensure automated high-quality ad generation, CreativeAds innovates a pipeline that consists of three modules to address challenges in product pairing, layout generation, and background generation separately. Furthermore, CreativeAds contains an intuitive user interface to allow users to oversee generation at scale, and it also supports detailed controls on individual generation for user customized adjustments. We performed a user study on CreativeAds and extensive evaluations of the generated images, demonstrating CreativeAds's ability to create large number of high-quality images at scale for advertisers without requiring expertise in GenAI tools.