AgentLTV: An Agent-Based Unified Search-and-Evolution Framework for Automated Lifetime Value Prediction

TL;DR

AgentLTV is an innovative agent-based framework that automates and unifies the process of predicting customer lifetime value, improving model discovery and deployment efficiency in diverse scenarios.

Contribution

It introduces an agent-driven search-and-evolution approach that automates LTV modeling, combining code generation, execution, and feedback analysis for scalable, transferable solutions.

Findings

Consistently discovers strong models across datasets

Improves ranking consistency and value calibration

Successfully deployed online in real-world settings

Abstract

Lifetime Value (LTV) prediction is critical in advertising, recommender systems, and e-commerce. In practice, LTV data patterns vary across decision scenarios. As a result, practitioners often build complex, scenario-specific pipelines and iterate over feature processing, objective design, and tuning. This process is expensive and hard to transfer. We propose AgentLTV, an agent-based unified search-and-evolution framework for automated LTV modeling. AgentLTV treats each candidate solution as an {executable pipeline program}. LLM-driven agents generate code, run and repair pipelines, and analyze execution feedback. Two decision agents coordinate a two-stage search. The Monte Carlo Tree Search (MCTS) stage explores a broad space of modeling choices under a fixed budget, guided by the Polynomial Upper Confidence bounds for Trees criterion and a Pareto-aware multi-metric value function. The Evolutionary Algorithm (EA) stage refines the best MCTS program via island-based evolution with crossover, mutation, and migration. Experiments on a large-scale proprietary dataset and a public benchmark show that AgentLTV consistently discovers strong models across ranking and error metrics. Online bucket-level analysis further indicates improved ranking consistency and value calibration, especially for high-value and negative-LTV segments. We summarize practitioner-oriented takeaways: use MCTS for rapid adaptation to new data patterns, use EA for stable refinement, and validate deployment readiness with bucket-level ranking and calibration diagnostics. The proposed AgentLTV has been successfully deployed online.