BIRD: A Museum Open Dataset Combining Behavior Patterns and Identity Types to Better Model Visitors' Experience

TL;DR

This paper introduces BIRD, a comprehensive open dataset combining behavioral, demographic, and feedback data from museum visitors to enhance personalized visitor experience modeling and improve recommendation systems.

Contribution

The study presents a new detailed museum visitor dataset that integrates multiple data types, enabling holistic modeling of visitor behavior and preferences.

Findings

Built a dataset with 51 participants' behavioral and feedback data.

Reproduced visitor profiles aligning with existing literature.

Demonstrated potential for personalized museum experience improvements.

Abstract

Lack of data is a recurring problem in Artificial Intelligence, as it is essential for training and validating models. This is particularly true in the field of cultural heritage, where the number of open datasets is relatively limited and where the data collected does not always allow for holistic modeling of visitors' experience due to the fact that data are ad hoc (i.e. restricted to the sole characteristics required for the evaluation of a specific model). To overcome this lack, we conducted a study between February and March 2019 aimed at obtaining comprehensive and detailed information about visitors, their visit experience and their feedback. We equipped 51 participants with eye-tracking glasses, leaving them free to explore the 3 floors of the museum for an average of 57 minutes, and to discover an exhibition of more than 400 artworks. On this basis, we built an open dataset combining contextual data (demographic data, preferences, visiting habits, motivations, social context. . . ), behavioral data (spatiotemporal trajectories, gaze data) and feedback (satisfaction, fatigue, liked artworks, verbatim. . . ). Our analysis made it possible to re-enact visitor identities combining the majority of characteristics found in the literature and to reproduce the Veron and Levasseur profiles. This dataset will ultimately make it possible to improve the quality of recommended paths in museums by personalizing the number of points of interest (POIs), the time spent at these different POIs, and the amount of information to be provided to each visitor based on their level of interest.