Modelling Socio-Psychological Drivers of Land Management Intensity
Ronja Hotz, Calum Brown, Yongchao Zeng, Thomas Schmitt, Mark Rounsevell

TL;DR
This paper introduces a behavioural extension to land use models based on the Theory of Planned Behaviour, highlighting how socio-psychological factors influence land management intensity and ecosystem services.
Contribution
It develops a generic, reusable agent-based modelling extension that incorporates social norms, attitudes, and inertia, addressing a gap in socio-psychological land use modelling.
Findings
Socio-psychological drivers significantly influence land management patterns.
Feedback mechanisms can lead to multiple stable land use regimes.
Social norms promote landscape connectivity and spatial clustering.
Abstract
Land management intensity shapes ecosystem service provision, socio-ecological resilience and is central to sustainable transformation. Yet most land use models emphasise economic and biophysical drivers, while socio-psychological factors influencing land managers' decisions remain underrepresented despite increasing evidence that they shape land management choices. To address this gap, we develop a generic behavioural extension for agent-based land use models, guided by the Theory of Planned Behaviour as an overarching conceptual framework. The extension integrates environmental attitudes, descriptive social norms and behavioural inertia into land managers' decisions on land management intensity. To demonstrate applicability, the extension is coupled to an existing land use modelling framework and explored in stylised settings to isolate behavioural mechanisms. Results show that…
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Taxonomy
TopicsLand Use and Ecosystem Services · Forest Management and Policy · Ecology, Conservation, and Geographical Studies
