DeepPM: A Deep Learning-based Profit Maximization Approach in Social Networks

TL;DR

DeepPM introduces a deep learning framework for profit maximization in social networks, effectively learning diffusion patterns without relying on specific diffusion models, outperforming traditional methods in real-world datasets.

Contribution

The paper presents a novel deep learning-based approach that models influence diffusion for profit maximization without requiring predefined diffusion models.

Findings

Outperforms existing methods in profit maximization tasks

Learns diversified diffusion patterns effectively

Validated on real-world social network datasets

Abstract

The problem of Profit Maximization asks to choose a limited number of influential users from a given social network such that the initial activation of these users maximizes the profit earned at the end of the diffusion process. This problem has a direct impact on viral marketing in social networks. Over the past decade, several traditional methodologies (i.e., non-learning-based, which include approximate solution, heuristic solution, etc.) have been developed, and many of them produce promising results. All these methods require the information diffusion model as input. However, it may not be realistic to consider any particular diffusion model as real-world diffusion scenarios will be much more complex and need not follow the rules for any particular diffusion model. In this paper, we propose a deep learning-based framework to solve the profit maximization problem. Our model makes a latent representation of the seed sets and is able to learn the diversified information diffusion pattern. We also design a noble objective function that can be optimized effectively using the proposed learning-based approach. The proposed model has been evaluated with the real-world datasets, and the results are reported. We compare the effectiveness of the proposed approach with many existing methods and observe that the seed set chosen by the proposed learning-based approach leads to more profit compared to existing methods. The whole implementation and the simulation code is available at: https://github.com/PoonamSharma-PY/DeepPM.