Trackly: A Unified SaaS Platform for User Behavior Analytics and Real Time Rule Based Anomaly Detection

TL;DR

Trackly is a scalable SaaS platform that combines user behavior analytics with real-time rule-based anomaly detection to improve digital security and user experience through comprehensive tracking and transparent threat identification.

Contribution

It uniquely unifies analytics and security in a single platform with real-time detection, configurable rules, and explainable risk scoring, addressing fragmentation in existing solutions.

Findings

Achieved 98.1% accuracy on synthetic datasets

97.7% precision in anomaly detection

2.25% false positive rate

Abstract

Understanding user behavior is essential for improving digital experiences, optimizing business conversions, and mitigating threats like account takeovers, fraud, and bot attacks. Most platforms separate product analytics and security, creating fragmented visibility and delayed threat detection. Trackly, a scalable SaaS platform, unifies comprehensive user behavior analytics with real time, rule based anomaly detection. It tracks sessions, IP based geo location, device browser fingerprints, and granular events such as page views, add to cart, and checkouts. Suspicious activities logins from new devices or locations, impossible travel (Haversine formula), rapid bot like actions, VPN proxy usage, or multiple accounts per IP are flagged via configurable rules with weighted risk scoring, enabling transparent, explainable decisions. A real time dashboard provides global session maps, DAU MAU, bounce rates, and session durations. Integration is simplified with a lightweight JavaScript SDK and secure REST APIs. Implemented on a multi tenant microservices stack (ASP.NET Core, MongoDB, RabbitMQ, Next.js), Trackly achieved 98.1% accuracy, 97.7% precision, and 2.25% false positives on synthetic datasets, proving its efficiency for SMEs and ecommerce.