HumanLLM: Towards Personalized Understanding and Simulation of Human Nature

TL;DR

HumanLLM is a personalized foundation model trained on a large-scale user behavior dataset, enabling more accurate simulation and understanding of individual human cognition and social behaviors, with implications for social science and business.

Contribution

It introduces HumanLLM, a novel model trained on a curated large-scale user log dataset, for personalized human behavior prediction and social simulation.

Findings

Outperforms base models in predicting user actions and thoughts

More accurately mimics user writing styles and preferences

Shows improved generalization on social intelligence benchmarks

Abstract

Motivated by the remarkable progress of large language models (LLMs) in objective tasks like mathematics and coding, there is growing interest in their potential to simulate human behavior--a capability with profound implications for transforming social science research and customer-centric business insights. However, LLMs often lack a nuanced understanding of human cognition and behavior, limiting their effectiveness in social simulation and personalized applications. We posit that this limitation stems from a fundamental misalignment: standard LLM pretraining on vast, uncontextualized web data does not capture the continuous, situated context of an individual's decisions, thoughts, and behaviors over time. To bridge this gap, we introduce HumanLLM, a foundation model designed for personalized understanding and simulation of individuals. We first construct the Cognitive Genome Dataset, a large-scale corpus curated from real-world user data on platforms like Reddit, Twitter, Blogger, and Amazon. Through a rigorous, multi-stage pipeline involving data filtering, synthesis, and quality control, we automatically extract over 5.5 million user logs to distill rich profiles, behaviors, and thinking patterns. We then formulate diverse learning tasks and perform supervised fine-tuning to empower the model to predict a wide range of individualized human behaviors, thoughts, and experiences. Comprehensive evaluations demonstrate that HumanLLM achieves superior performance in predicting user actions and inner thoughts, more accurately mimics user writing styles and preferences, and generates more authentic user profiles compared to base models. Furthermore, HumanLLM shows significant gains on out-of-domain social intelligence benchmarks, indicating enhanced generalization.