Behavioral Targeting, a European Legal Perspective
Frederik Zuiderveen Borgesius
TL;DR
This paper examines European legal perspectives on behavioral targeting, discussing recent policy developments and regulatory challenges related to online profiling and privacy concerns.
Contribution
It provides an analysis of European laws and policies addressing behavioral targeting and privacy issues in the context of online profiling.
Findings
European law emphasizes user privacy and consent in behavioral targeting
Recent policy developments aim to regulate online profiling practices
Regulators are exploring standards like Do Not Track to protect users
Abstract
Behavioral targeting, or online profiling, is a hotly debated topic. Much of the collection of personal information on the Internet is related to behavioral targeting, although research suggests that most people don't want to receive behaviorally targeted advertising. The World Wide Web Consortium is discussing a Do Not Track standard, and regulators worldwide are struggling to come up with answers. This article discusses European law and recent policy developments on behavioral targeting.
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