Destination Drone: A Comprehensive Analysis of Japanese Consumer Choice Behavior and Intentions for Drone Delivery Services
Ei Phyu Kyi, Tao Feng, Jieyuan Lan, and Ying Liu

TL;DR
This study empirically examines Japanese consumer preferences and behavioral intentions toward drone delivery services, revealing key factors influencing adoption and providing insights for logistics providers and policymakers.
Contribution
It offers a comprehensive empirical analysis of Japanese consumer choice behavior for drone delivery, using stated preference surveys and discrete choice models, which is limited in existing literature.
Findings
Consumers show interest but are constrained by cost and reliability concerns.
Younger and male consumers prefer drone delivery more.
Product type significantly influences delivery mode preferences.
Abstract
The potential for drone delivery services to transform logistics systems and consumer behavior has gained increasing attention. However, comprehensive empirical evidence on consumer delivery choice behavior within the context of transportation and urban air logistics remains limited, particularly in Japan. This study addresses this gap by examining Japanese consumers' preferences and behavioral intentions toward drone delivery services. Using a stated preference (SP) survey and discrete choice modeling approaches, including multinomial logit (MNL) and mixed logit (MMNL) models, the analysis evaluates how delivery cost, delivery time, drop-off location, product type, and social influence affect delivery mode choices across different demographic groups. The results indicate that although consumers express interest in drone delivery, perceived cost and concerns related to reliability…
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Taxonomy
TopicsUAV Applications and Optimization · Transportation and Mobility Innovations · Aviation Industry Analysis and Trends
