From Understanding to Engagement: Personalized pharmacy Video Clips via Vision Language Models (VLMs)

TL;DR

This paper presents a personalized, efficient framework for generating pharmacy-related video clips using vision and audio language models, improving speed, cost, and clip quality for medical content processing.

Contribution

The authors introduce a novel Video to Video Clip Generation framework that combines ALMs and VLMs with personalization, smooth transition algorithms, and a cost-effective pipeline for pharmacy videos.

Findings

3-4x faster clip generation

4x cost reduction

Improved clip coherence and informativeness scores

Abstract

Vision Language Models (VLMs) are poised to revolutionize the digital transformation of pharmacyceutical industry by enabling intelligent, scalable, and automated multi-modality content processing. Traditional manual annotation of heterogeneous data modalities (text, images, video, audio, and web links), is prone to inconsistencies, quality degradation, and inefficiencies in content utilization. The sheer volume of long video and audio data further exacerbates these challenges, (e.g. long clinical trial interviews and educational seminars). Here, we introduce a domain adapted Video to Video Clip Generation framework that integrates Audio Language Models (ALMs) and Vision Language Models (VLMs) to produce highlight clips. Our contributions are threefold: (i) a reproducible Cut & Merge algorithm with fade in/out and timestamp normalization, ensuring smooth transitions and audio/visual alignment; (ii) a personalization mechanism based on role definition and prompt injection for tailored outputs (marketing, training, regulatory); (iii) a cost efficient e2e pipeline strategy balancing ALM/VLM enhanced processing. Evaluations on Video MME benchmark (900) and our proprietary dataset of 16,159 pharmacy videos across 14 disease areas demonstrate 3 to 4 times speedup, 4 times cost reduction, and competitive clip quality. Beyond efficiency gains, we also report our methods improved clip coherence scores (0.348) and informativeness scores (0.721) over state of the art VLM baselines (e.g., Gemini 2.5 Pro), highlighting the potential of transparent, custom extractive, and compliance supporting video summarization for life sciences.