Tourists Profiling by Interest Analysis
Sonia Djebali, Quentin Gabot, and Guillaume Guerard

TL;DR
This paper explores both qualitative and quantitative analysis of digital traces left by tourists to better understand their behaviors and attraction networks, advancing tourism research methods.
Contribution
It introduces a comprehensive approach combining qualitative and quantitative analysis of digital traces for studying tourist behavior and attraction networks.
Findings
Enhanced understanding of tourist behavior dynamics
Integration of qualitative and quantitative data analysis methods
Insights into attraction network structures
Abstract
With the recent digital revolution, analyzing of tourists' behaviors and research fields associated with it have changed profoundly. It is now easier to examine behaviors of tourists using digital traces they leave during their travels. The studies conducted on diverse aspects of tourism focus on quantitative aspects of digital traces to reach its conclusions. In this paper, we suggest a study focused on both qualitative and quantitative aspect of digital traces to understand the dynamics governing tourist behavior, especially those concerning attractions networks.
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Taxonomy
TopicsDigital Marketing and Social Media · Diverse Aspects of Tourism Research · Conferences and Exhibitions Management
