A Framework for Data Valuation and Monetisation

TL;DR

This paper presents a comprehensive framework for valuing and monetising data assets, integrating multiple perspectives and aligning with organisational strategy to support decision-making in data monetisation.

Contribution

It introduces a unified, hybrid valuation model combining qualitative, quantitative, and multi-criteria methods, linked to strategic indicators and validated through industrial case studies.

Findings

Framework demonstrated flexibility and transparency in valuation.

Reduced arbitrariness in data valuation processes.

Aligned valuation outcomes with organisational strategy.

Abstract

As organisations increasingly recognise data as a strategic resource, they face the challenge of translating informational assets into measurable business value. Existing valuation approaches remain fragmented, often separating economic, governance, and strategic perspectives and lacking operational mechanisms suitable for real settings. This paper introduces a unified valuation framework that integrates these perspectives into a coherent decision-support model. Building on two artefacts from the Horizon Europe DATAMITE project, a taxonomy of data-quality and performance metrics, and an Analytic Network Process (ANP) tool for deriving relative importance, we develop a hybrid valuation model. The model combines qualitative scoring, cost- and utility-based estimation, relevance/quality indexing, and multi-criteria weighting to define data value transparently and systematically. Anchored in the Balanced Scorecard (BSC), the framework aligns indicators and valuation outcomes with organisational strategy, enabling firms to assess monetisation potential across Data-as-a-Service, Information-as-a-Service, and Answers-as-a-Service pathways. Methodologically, the study follows a Design Science approach complemented by embedded case studies with industrial partners, which informed continual refinement of the model. Because the evaluation is connected to a high-level taxonomy, the approach also reveals how valuation considerations map to BSC perspectives. Across the analysed use cases, the framework demonstrated flexibility, transparency, and reduced arbitrariness in valuation, offering organisations a structured basis for linking data assets to strategic and economic outcomes.