MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation

TL;DR

MindFuse introduces an explainable generative AI framework that enhances marketing strategy co-creation by integrating real advertising data, real-time optimization, and interpretability, significantly improving efficiency and strategic alignment.

Contribution

The paper presents MindFuse, a novel explainable AI system that combines content generation, interpretability, and real-time campaign adaptation for marketing, advancing beyond traditional LLM applications.

Findings

Up to 12 times efficiency gains in marketing workflows

Effective diagnosis of ad effectiveness through attention-based explainability

Successful deployment in agency settings with real-world validation

Abstract

The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We present MindFuse, a brave new explainable generative AI framework designed to act as a strategic partner in the marketing process. Unlike conventional LLM applications that stop at content generation, MindFuse fuses CTR-based content AI-guided co-creation with large language models to extract, interpret, and iterate on communication narratives grounded in real advertising data. MindFuse operates across the full marketing lifecycle: from distilling content pillars and customer personas from competitor campaigns to recommending in-flight optimizations based on live performance telemetry. It uses attention-based explainability to diagnose ad effectiveness and guide content iteration, while aligning messaging with strategic goals through dynamic narrative construction and storytelling. We introduce a new paradigm in GenAI for marketing, where LLMs not only generate content but reason through it, adapt campaigns in real time, and learn from audience engagement patterns. Our results, validated in agency deployments, demonstrate up to 12 times efficiency gains, setting the stage for future integration with empirical audience data (e.g., GWI, Nielsen) and full-funnel attribution modeling. MindFuse redefines AI not just as a tool, but as a collaborative agent in the creative and strategic fabric of modern marketing.