Applying Large Language Models to Characterize Public Narratives
Elinor Poole-Dayan, Daniel T Kessler, Hannah Chiou, Margaret Hughes, Emily S Lin, Marshall Ganz, Deb Roy

TL;DR
This paper introduces a computational framework using large language models to automate the analysis of public narratives, achieving near-human annotation performance and enabling scalable civic storytelling analysis.
Contribution
It presents a novel LLM-based method for qualitative annotation of public narratives, validated against expert annotations, and applies it to political speeches and civic stories.
Findings
LLMs achieved an average F1 score of 0.80 on narrative annotation
The framework enables scalable analysis of civic narratives and political rhetoric
LLMs can approximate expert annotation performance in qualitative narrative analysis
Abstract
Public Narratives (PNs) are key tools for leadership development and civic mobilization, yet their systematic analysis remains challenging due to their subjective interpretation and the high cost of expert annotation. In this work, we propose a novel computational framework that leverages large language models (LLMs) to automate the qualitative annotation of public narratives. Using a codebook we co-developed with subject-matter experts, we evaluate LLM performance against that of expert annotators. Our work reveals that LLMs can achieve near-human-expert performance, achieving an average F1 score of 0.80 across 8 narratives and 14 codes. We then extend our analysis to empirically explore how PN framework elements manifest across a larger dataset of 22 stories. Lastly, we extrapolate our analysis to a set of political speeches, establishing a novel lens in which to analyze political…
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Taxonomy
TopicsComputational and Text Analysis Methods · Public Relations and Crisis Communication · Misinformation and Its Impacts
