E-CARE: An Efficient LLM-based Commonsense-Augmented Framework for E-Commerce
Ge Zhang, Rohan Deepak Ajwani, Yaochen Hu, Tony Zheng, Hongjian Gu, Wei Guo, Mark Coates, Yingxue Zhang

TL;DR
E-CARE introduces an efficient framework that leverages LLMs' commonsense reasoning via a reasoning factor graph, significantly improving e-commerce recommendation accuracy without costly real-time decoding or human annotation.
Contribution
The paper presents E-CARE, a novel approach that encodes LLM-derived commonsense reasoning into a factor graph, eliminating the need for fine-tuning or human annotation while enhancing recommendation performance.
Findings
Up to 12.1% improvement in precision@5
Effective commonsense reasoning without real-time LLM decoding
No need for supervised fine-tuning or human annotation
Abstract
Finding relevant products given a user query is pivotal to an e-commerce platform, as it can drive shopping behavior and generate revenue. The challenge lies in accurately predicting the correlation between queries and products. Recently, mining commonsense knowledge between queries and products using Large Language Models (LLMs) has shown promising results in boosting recommendation performance. However, such methods incur high costs due to intensive real-time LLM decoding during inference, as well as human annotation and potential Supervised Fine-Tuning (SFT) during training. To boost efficiency while leveraging LLMs' commonsense reasoning for various e-commerce tasks, we propose the Efficient Commonsense-Augmented Recommendation Enhancer (E-CARE), which requires neither SFT nor human annotation. The recommendation models augmented with E-CARE can access commonsense reasoning by…
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Taxonomy
TopicsRecommender Systems and Techniques · Advanced Graph Neural Networks · Sentiment Analysis and Opinion Mining
