REVISION:Reflective Intent Mining and Online Reasoning Auxiliary for E-commerce Visual Search System Optimization

TL;DR

The paper introduces REVISION, a framework combining offline intent mining and online reasoning to enhance e-commerce visual search systems, effectively addressing user intent ambiguity and reducing no-click rates.

Contribution

REVISION is a novel integrated framework that combines large model-based offline intent analysis with online adaptive decision-making for visual search optimization.

Findings

Improves implicit intent mining efficiency from large-scale logs

Reduces no-click rate significantly

Enhances adaptability of search strategies

Abstract

In Taobao e-commerce visual search, user behavior analysis reveals a large proportion of no-click requests, suggesting diverse and implicit user intents. These intents are expressed in various forms and are difficult to mine and discover, thereby leading to the limited adaptability and lag in platform strategies. This greatly restricts users' ability to express diverse intents and hinders the scalability of the visual search system. This mismatch between user implicit intent expression and system response defines the User-SearchSys Intent Discrepancy. To alleviate the issue, we propose a novel framework REVISION. This framework integrates offline reasoning mining with online decision-making and execution, enabling adaptive strategies to solve implicit user demands. In the offline stage, we construct a periodic pipeline to mine discrepancies from historical no-click requests. Leveraging large models, we analyze implicit intent factors and infer optimal suggestions by jointly reasoning over query and product metadata. These inferred suggestions serve as actionable insights for refining platform strategies. In the online stage, REVISION-R1-3B, trained on the curated offline data, performs holistic analysis over query images and associated historical products to generate optimization plans and adaptively schedule strategies across the search pipeline. Our framework offers a streamlined paradigm for integrating large models with traditional search systems, enabling end-to-end intelligent optimization across information aggregation and user interaction. Experimental results demonstrate that our approach improves the efficiency of implicit intent mining from large-scale search logs and significantly reduces the no-click rate.