A Hybrid Recommendation Framework for Enhancing User Engagement in Local News

TL;DR

This paper introduces a hybrid news recommendation system that combines local and global user preferences to enhance engagement in local news, demonstrating improved accuracy and coverage over traditional models.

Contribution

It presents a novel integrated framework unifying local and global preference models for personalized news recommendations, especially tailored for local news outlets.

Findings

Outperforms single-model baselines in accuracy and coverage

Effective in increasing user engagement and content relevance

Applicable to local news organizations for personalized content delivery

Abstract

Local news organizations face an urgent need to boost reader engagement amid declining circulation and competition from global media. Personalized news recommender systems offer a promising solution by tailoring content to user interests. Yet, conventional approaches often emphasize general preferences and may overlook nuanced or eclectic interests in local news. We propose a hybrid news recommender that integrates local and global preference models to improve engagement. Building on evidence of the value of localized models, our method unifies local and non-local predictors in one framework. The system adaptively combines recommendations from a local model, specialized in region-specific content, and a global model that captures broader preferences. Ensemble strategies and multiphase training balance the two. We evaluated the model on two datasets: a synthetic set based on Syracuse newspaper distributions and a Danish dataset (EB-NeRD) labeled for local and non-local content with an LLM. Results show our integrated approach outperforms single-model baselines in accuracy and coverage, suggesting improved personalization that can drive user engagement. The findings have practical implications for publishers, especially local outlets. By leveraging both community-specific and general user interests, the hybrid recommender can deliver more relevant content, increasing retention and subscriptions. In sum, this work introduces a new direction for recommender systems, bridging local and global models to revitalize local news consumption through scalable, personalized user experiences.