Vocalize: Lead Acquisition and User Engagement through Gamified Voice Competitions

TL;DR

Vocalize is a gamified voice competition platform that leverages audio processing and large language models to enhance user engagement and lead generation, demonstrated through successful live event deployments.

Contribution

The paper introduces Vocalize, an innovative end-to-end system combining audio processing and LLMs for engaging voice-based competitions to boost marketing efforts.

Findings

Vocalize significantly increased user engagement at live events.

The system effectively attracted and retained a wide audience.

User study confirmed high engagement levels and lead acquisition potential.

Abstract

This paper explores the prospect of creating engaging user experiences and collecting leads through an interactive and gamified platform. We introduce Vocalize, an end-to-end system for increasing user engagement and lead acquisition through gamified voice competitions. Using audio processing techniques and LLMs, we create engaging and interactive experiences that have the potential to reach a wide audience, foster brand recognition, and increase customer loyalty. We describe the system from a technical standpoint and report results from launching Vocalize at 4 different live events. Our user study shows that Vocalize is capable of generating significant user engagement, which shows potential for gamified audio campaigns in marketing and similar verticals.