Enhanced Influence-aware Group Recommendation for Online Media Propagation

TL;DR

This paper introduces EIGR, an advanced framework for influence-aware group recommendation on social media, addressing scalability, dynamics, and real-time processing challenges with novel sampling, influence prediction, and indexing methods.

Contribution

The paper presents EIGR, a comprehensive framework combining sampling, influence modeling, and indexing to improve accuracy and efficiency in influence-aware group recommendations.

Findings

EIGR outperforms baselines in effectiveness.

EIGR achieves higher efficiency in real-time scenarios.

The proposed methods effectively model influence dynamics.

Abstract

Group recommendation over social media streams has attracted significant attention due to its wide applications in domains such as e-commerce, entertainment, and online news broadcasting. By leveraging social connections and group behaviours, group recommendation (GR) aims to provide more accurate and engaging content to a set of users rather than individuals. Recently, influence-aware GR has emerged as a promising direction, as it considers the impact of social influence on group decision-making. In earlier work, we proposed Influence-aware Group Recommendation (IGR) to solve this task. However, this task remains challenging due to three key factors: the large and ever-growing scale of social graphs, the inherently dynamic nature of influence propagation within user groups, and the high computational overhead of real-time group-item matching. To tackle these issues, we propose an Enhanced Influence-aware Group Recommendation (EIGR) framework. First, we introduce a Graph Extraction-based Sampling (GES) strategy to minimise redundancy across multiple temporal social graphs and effectively capture the evolving dynamics of both groups and items. Second, we design a novel DYnamic Independent Cascade (DYIC) model to predict how influence propagates over time across social items and user groups. Finally, we develop a two-level hash-based User Group Index (UG-Index) to efficiently organise user groups and enable real-time recommendation generation. Extensive experiments on real-world datasets demonstrate that our proposed framework, EIGR, consistently outperforms state-of-the-art baselines in both effectiveness and efficiency.