INTERPOS: Interaction Rhythm Guided Positional Morphing for Mobile App Recommender Systems

TL;DR

INTERPOS introduces rhythm-guided positional embeddings that incorporate temporal gaps between user interactions, significantly improving mobile app recommendation accuracy over existing models.

Contribution

This paper proposes a novel rhythm-guided positional morphing strategy for transformer-based recommender systems, addressing long time gaps in mobile app user interactions.

Findings

Outperforms state-of-the-art models on 7 datasets

Improves NDCG@K and HIT@K metrics

Effectively captures user interaction rhythms

Abstract

The mobile app market has expanded exponentially, offering millions of apps with diverse functionalities, yet research in mobile app recommendation remains limited. Traditional sequential recommender systems utilize the order of items in users' historical interactions to predict the next item for the users. Position embeddings, well-established in transformer-based architectures for natural language processing tasks, effectively distinguish token positions in sequences. In sequential recommendation systems, position embeddings can capture the order of items in a user's historical interaction sequence. Nevertheless, this ordering does not consider the time elapsed between two interactions of the same user (e.g., 1 day, 1 week, 1 month), referred to as "user rhythm". In mobile app recommendation datasets, the time between consecutive user interactions is notably longer compared to other domains like movies, posing significant challenges for sequential recommender systems. To address this phenomenon in the mobile app domain, we introduce INTERPOS, an Interaction Rhythm Guided Positional Morphing strategy for autoregressive mobile app recommender systems. INTERPOS incorporates rhythm-guided position embeddings, providing a more comprehensive representation that considers both the sequential order of interactions and the temporal gaps between them. This approach enables a deep understanding of users' rhythms at a fine-grained level, capturing the intricacies of their interaction patterns over time. We propose three strategies to incorporate the morphed positional embeddings in two transformer-based sequential recommendation system architectures. Our extensive evaluations show that INTERPOS outperforms state-of-the-art models using 7 mobile app recommendation datasets on NDCG@K and HIT@K metrics. The source code of INTERPOS is available at https://github.com/dlgrad/INTERPOS.