AliBoost: Ecological Boosting Framework in Alibaba Platform

TL;DR

AliBoost is a novel ecological boosting framework in Alibaba's platform that enhances exposure and growth of cold items, balancing platform health with user preferences, and has proven effective in large-scale deployment.

Contribution

This paper introduces AliBoost, a tiered boosting framework with novel predictors and mechanisms to improve cold item recommendation in billion-scale systems.

Findings

Cold items' clicks and GMV increased by over 60% within 180 days.

AliBoost successfully cold-started over a billion new items.

Effective in balancing ecosystem health with user preferences.

Abstract

Maintaining a healthy ecosystem in billion-scale online platforms is challenging, as users naturally gravitate toward popular items, leaving cold and less-explored items behind. This ''rich-get-richer'' phenomenon hinders the growth of potentially valuable cold items and harms the platform's ecosystem. Existing cold-start models primarily focus on improving initial recommendation performance for cold items but fail to address users' natural preference for popular content. In this paper, we introduce AliBoost, Alibaba's ecological boosting framework, designed to complement user-oriented natural recommendations and foster a healthier ecosystem. AliBoost incorporates a tiered boosting structure and boosting principles to ensure high-potential items quickly gain exposure while minimizing disruption to low-potential items. To achieve this, we propose the Stacking Fine-Tuning Cold Predictor to enhance the foundation CTR model's performance on cold items for accurate CTR and potential prediction. AliBoost then employs an Item-oriented Bidding Boosting mechanism to deliver cold items to the most suitable users while balancing boosting speed with user-personalized preferences. Over the past six months, AliBoost has been deployed across Alibaba's mainstream platforms, successfully cold-starting over a billion new items and increasing both clicks and GMV of cold items by over 60% within 180 days. Extensive online analysis and A/B testing demonstrate the effectiveness of AliBoost in addressing ecological challenges, offering new insights into the design of billion-scale recommender systems.