Fuzzy Information Evolution with Three-Way Decision in Social Network Group Decision-Making
Qianlei Jia, Xinliang Zhou, Ondrej Krejcar, Enrique Herrera-Viedma

TL;DR
This paper introduces a novel social network group decision-making framework that combines three-way decision theory, dynamic network updates, and linguistic opinions to better handle uncertainty and vagueness in social decision processes.
Contribution
It presents an integrated multi-agent decision model that explicitly accounts for hesitation, adapts social links based on opinions, and uses linguistic terms for subjective information.
Findings
Enhanced decision stability demonstrated in simulations.
Effective handling of vague and incomplete information.
Improved reflection of social relationship dynamics.
Abstract
In group decision-making (GDM) scenarios, uncertainty, dynamic social structures, and vague information present major challenges for traditional opinion dynamics models. To address these issues, this study proposes a novel social network group decision-making (SNGDM) framework that integrates three-way decision (3WD) theory, dynamic network reconstruction, and linguistic opinion representation. First, the 3WD mechanism is introduced to explicitly model hesitation and ambiguity in agent judgments, thereby preventing irrational decisions. Second, a connection adjustment rule based on opinion similarity is developed, enabling agents to adaptively update their communication links and better reflect the evolving nature of social relationships. Third, linguistic terms are used to describe agent opinions, allowing the model to handle subjective, vague, or incomplete information more…
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Taxonomy
TopicsDigital Marketing and Social Media · Opinion Dynamics and Social Influence · Technology Adoption and User Behaviour
