Two Empirical Studies on Audiovisual Semiotics of Uncertainty
Sita Vriend, David H\"agele, Daniel Weiskopf

TL;DR
This paper investigates how audiovisual semiotics can improve the perception of uncertainty by analyzing user preferences and reaction times in two empirical studies, providing guidelines for effective audiovisual mappings.
Contribution
It offers the first empirical evaluation of audiovisual mappings for uncertainty, identifying preferred combinations and proposing guidelines for effective audiovisual representations.
Findings
Certain audiovisual pairs are preferred by users.
Preferred pairs are not always the most effective for representing uncertainty.
Guidelines for audiovisual mappings that enhance perception of uncertainty.
Abstract
There exists limited theoretical guidance on integrating visualization and sonification. In this paper, we address this gap by investigating audiovisual semiotics for uncertainty representation: joining uncertainty visualization and sonification to combine audiovisual channels for enhancing users' perception of uncertainty. We conducted two preregistered crowd-sourced user studies. First, we assessed suitable audio/visual pairs. Then, we investigated audiovisual mappings of uncertainty. Here, we use probability as it is an easily communicated aspect of uncertainty. We analyzed the participants' preferences and reaction times in both user studies. Additionally, we explored the strategies employed by participants through qualitative analysis. Our results reveal audiovisual mappings that lead to particularly strong preferences and low reaction times. Furthermore, we found that preferred…
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Taxonomy
TopicsItalian Literature and Culture · Discourse Analysis in Language Studies · Advertising and Communication Studies
