Generative AI and the transformation of Work in Latin America -- Brazil

TL;DR

This survey investigates how Generative AI is transforming work in Brazil, highlighting perceptions, sector-specific impacts, and the potential for inclusive strategies to maximize benefits and protect workers' rights.

Contribution

It provides a comprehensive analysis of GenAI's perceived impact on Brazilian workers across multiple sectors, emphasizing the need for inclusive policies.

Findings

GenAI adoption is uneven across sectors.

Workers exhibit a mix of optimism and apprehension.

Potential exists for AI to enhance productivity and job quality.

Abstract

This survey explores the impact perceived by employers and employees of GenAI in their work activities in Brazil. Generative AI (GenAI) is gradually transforming Brazil workforce, particularly in micro and small businesses, though its adoption remains uneven. This survey examines the perceptions of employers and employees across five sectors: Sales, Customer Service, Graphic Design or Photography, Journalism or Content Production, and Software Development or Coding. The results are analyzed in light of six key dimensions of workforce impact. The findings reveal a mix of optimism, apprehension, and untapped potential in the integration of AI tools. This study serves as a foundation for developing inclusive strategies that maximize AI's benefits while safeguarding workers' rights. The IIA-LNCC supports open research and remains committed to shaping a future where technology and human potential progress together.