Towards Using Voice for Hedonic Shopping Motivations
Morteza Behrooz, Preetham Kolari, Fred Zaw, Lindsay Kenzig, Arnav, Jhala
TL;DR
This paper explores how voice technology can enhance hedonic shopping motivations online, introducing a prototype and qualitative insights into voice's suitability for pleasurable shopping experiences.
Contribution
It presents a novel voice-enabled prototype tailored for hedonic shopping and provides qualitative findings on its effectiveness.
Findings
Voice may be more suitable for hedonic shopping experiences
Prototype demonstrates potential for voice in hedonic online shopping
Qualitative study reveals user preferences and behaviors
Abstract
Besides the utilitarian aspects of online shopping, hedonic motivations play a significant role in shaping the shopping behavior of online users. With the increased popularity of voice-enabled devices, online shopping platforms have attempted to drive online shopping on voice. However, we explain why voice might be more suitable for the hedonic aspects of shopping. We introduce a prototype that enables such focus in a voice experience and share our findings from a qualitative study.
Peer Reviews
No public reviews on file for this paper yet. If you reviewed it on a platform where reviews are public (OpenReview, ICLR, NeurIPS, ICML), you can paste yours below so the community can read it here.
Videos
No videos yet. Explain this paper in a talk, walkthrough, or lecture? Add one.
Taxonomy
TopicsAI in Service Interactions · Technology Adoption and User Behaviour · ICT in Developing Communities