What is a Social Media Bot? A Global Comparison of Bot and Human Characteristics

TL;DR

This study provides a comprehensive, large-scale analysis of social media bots versus humans, identifying key linguistic and structural differences to improve detection and regulation strategies.

Contribution

It introduces a first-principle definition of social media bots and systematically compares their characteristics with humans across global events.

Findings

Bots use automated linguistic cues and match their presented identities.

Humans use dialogue understanding cues and send unrelated messages.

Bots exhibit star interaction structures, while humans show hierarchical structures.

Abstract

Chatter on social media is 20% bots and 80% humans. Chatter by bots and humans is consistently different: bots tend to use linguistic cues that can be easily automated while humans use cues that require dialogue understanding. Bots use words that match the identities they choose to present, while humans may send messages that are not related to the identities they present. Bots and humans differ in their communication structure: sampled bots have a star interaction structure, while sampled humans have a hierarchical structure. These conclusions are based on a large-scale analysis of social media tweets across ~200mil users across 7 events. Social media bots took the world by storm when social-cybersecurity researchers realized that social media users not only consisted of humans but also of artificial agents called bots. These bots wreck havoc online by spreading disinformation and manipulating narratives. Most research on bots are based on special-purposed definitions, mostly predicated on the event studied. This article first begins by asking, "What is a bot?", and we study the underlying principles of how bots are different from humans. We develop a first-principle definition of a social media bot. With this definition as a premise, we systematically compare characteristics between bots and humans across global events, and reflect on how the software-programmed bot is an Artificial Intelligent algorithm, and its potential for evolution as technology advances. Based on our results, we provide recommendations for the use and regulation of bots. Finally, we discuss open challenges and future directions: Detect, to systematically identify these automated and potentially evolving bots; Differentiate, to evaluate the goodness of the bot in terms of their content postings and relationship interactions; Disrupt, to moderate the impact of malicious bots.