Profit Allocation in the We Media Value Chain: A Shapley Value-Based Approach

TL;DR

This paper introduces an improved Shapley value method combined with AHP to fairly allocate profits among social media industry members, addressing traditional method shortcomings and fostering cooperation.

Contribution

It proposes a novel profit distribution model using an enhanced Shapley value approach integrated with AHP for social media value chains.

Findings

The model ensures fair profit sharing among industry members.

It improves upon traditional Shapley value limitations.

The approach promotes stronger cooperative relationships.

Abstract

The study takes the social media industry as its research subject and examines the impact of scientific innovation capabilities on profit distribution within the value chain of the social media industry. It proposes a specific solution to the profit distribution problem using an improved Shapley value method. Additionally, the AHP (Analytic Hierarchy Process) is employed to evaluate the profit distribution model, allowing the improved Shapley value method to better address the issue of profit allocation within the value chain of the social media industry. This approach ensures that each member receives a fair share of the profits, fostering strong cooperative relationships among members. Moreover, it compensates for the shortcomings of the traditional Shapley value method in addressing such problems to a certain extent.