Online Experimental Design With Estimation-Regret Trade-off Under Network Interference
Zhiheng Zhang, Zichen Wang

TL;DR
This paper introduces a novel online experimental design framework that balances estimation accuracy and regret in networked environments with interference, extending traditional methods to sequential settings.
Contribution
It proposes a unified interference-aware framework using exposure mapping and establishes a Pareto-optimal trade-off between estimation and regret in network experiments.
Findings
Achieves a Pareto-optimal trade-off between estimation accuracy and regret.
Extends arm space definition with exposure mapping for better context-awareness.
Demonstrates superior performance over baseline models even without interference.
Abstract
Network interference has attracted significant attention in the field of causal inference, encapsulating various sociological behaviors where the treatment assigned to one individual within a network may affect the outcomes of others, such as their neighbors. A key challenge in this setting is that standard causal inference methods often assume independent treatment effects among individuals, which may not hold in networked environments. To estimate interference-aware causal effects, a traditional approach is to inherit the independent settings, where practitioners randomly assign experimental participants into different groups and compare their outcomes. While effective in offline settings, this strategy becomes problematic in sequential experiments, where suboptimal decision persists, leading to substantial regret. To address this issue, we introduce a unified interference-aware…
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Taxonomy
TopicsOptimal Experimental Design Methods · Innovation Diffusion and Forecasting
MethodsSoftmax · Attention Is All You Need · Causal inference
