Exploring the Danmaku Content Moderation on Video-Sharing Platforms: Existing Limitations, Challenges, and Design Opportunities
Siying Hu, Zhicong Lu

TL;DR
This paper investigates the challenges of moderating Danmaku comments on video-sharing platforms, revealing user perceptions and suggesting design opportunities for more effective, dynamic, and non-intrusive moderation tools.
Contribution
It provides empirical insights into user perceptions of Danmaku moderation limitations and proposes design considerations for future moderation tools.
Findings
One-size-fits-all moderation rules are ineffective.
Moderation must adapt dynamically to video content.
Non-intrusive moderation methods are preferred.
Abstract
Video-sharing platforms (VSPs) have been increasingly embracing social features such as likes, comments, and Danmaku to boost user engagement. However, viewers may post inappropriate content through video commentary to gain attention or express themselves anonymously and even toxically. For example, on VSPs that support Danmaku, users may even intentionally create a "flood" of Danmaku with inappropriate content shown overlain on videos, disrupting the overall user experience. Despite of the prevalence of inappropriate Danmaku on these VSPs, there is a lack of understanding about the challenges and limitations of Danmaku content moderation on video-sharing platforms. To explore how users perceive the challenges and limitations of current Danmaku moderation methods on VSPs, we conducted probe-based interviews and co-design activities with 21 active end-users. Our findings reveal that the…
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Taxonomy
TopicsAsian Culture and Media Studies · Japanese History and Culture · Hong Kong and Taiwan Politics
