Accuracy nudges are not effective against non-harmful deepfakes

TL;DR

This study investigates whether accuracy nudges can reduce sharing of non-harmful deepfakes, finding they are effective for fake news headlines but not for AI-generated videos, highlighting limitations of nudges.

Contribution

It provides empirical evidence that accuracy prompts do not effectively reduce sharing of non-harmful deepfakes, contrasting with their success against fake news.

Findings

Accuracy nudges reduce fake news sharing

No significant effect on non-harmful deepfake videos

Replicates previous findings for headlines

Abstract

I conducted a preregistered survey experiment (n=525) to assess the effectiveness of "accuracy nudges" against deepfakes (osf.io/69x17). The results, based on a sample of Colombian participants, replicated previous findings showing that prompting participants to assess the accuracy of a headline at the beginning of the survey significantly decreased their intention to share fake news. However, this effect was not significant when applied to a non-harmful AI-generated video.