The Sound of Silence in Social Networks

TL;DR

This paper extends the DeGroot opinion dynamics model by incorporating the Spiral of Silence theory, modeling how silence affects consensus formation in social networks through two new opinion update mechanisms.

Contribution

It introduces two novel models for opinion dynamics that account for silence, analyzing their convergence properties and demonstrating their implications through simulations.

Findings

SOM- guarantees consensus on clique graphs but not on strongly-connected aperiodic graphs.

SOM+ does not guarantee consensus even on clique graphs.

Silence dynamics significantly influence opinion formation and consensus limits.

Abstract

We generalize the classic multi-agent DeGroot model for opinion dynamics to incorporate the Spiral of Silence theory from political science. This theory states that individuals may withhold their opinions when they perceive them to be in the minority. As in the DeGroot model, a community of agents is represented as a weighted directed graph whose edges indicate how much agents influence one another. However, agents whose current opinions are in the minority become silent (i.e., they do not express their opinion). Two models for opinion update are then introduced. In the memoryless opinion model (SOM-), agents update their opinion by taking the weighted average of their non-silent neighbors' opinions. In the memory based opinion model (SOM+), agents update their opinions by taking the weighted average of the opinions of all their neighbors, but for silent neighbors, their most recent opinion is considered. We show that for SOM- convergence to consensus is guaranteed for clique graphs but, unlike for the classic DeGroot, not guaranteed for strongly-connected aperiodic graphs. In contrast, we show that for SOM+ convergence to consensus is not guaranteed even for clique graphs. We showcase our models through simulations offering experimental insights that align with key aspects of the Spiral of Silence theory. These findings reveal the impact of silence dynamics on opinion formation and highlight the limitations of consensus in more nuanced social models.