Drivers of Electric Vehicle Adoption in Nigeria: An Extended UTAUT Framework Approach

TL;DR

This study extends the UTAUT framework to identify key factors influencing electric vehicle adoption in Nigeria, highlighting the importance of facilitating conditions, trust, and social influences in driving consumer acceptance.

Contribution

It introduces an expanded UTAUT model incorporating infrastructure, affordability, and government support as key enablers for EV adoption in Nigeria.

Findings

Facilitating conditions significantly influence behavioral intentions.

Traditional drivers like trust and social influence are strong adoption factors.

The impact of facilitating conditions exceeds network externalities by 32.35%.

Abstract

Electric vehicles (EVs) represent a significant advancement in automotive technology, utilizing electricity as a power source instead of traditional fossil fuels, while incorporating sophisticated navigation and autopilot systems. These vehicles align with multiple Sustainable Development Goals (SDGs) by offering a more environmentally sustainable alternative to internal combustion engine vehicles (ICEVs). Despite their potential, the adoption of EVs in developing nations such as Nigeria remains constrained. This study expands the Unified Theory of Acceptance and Use of Technology (UTAUT) framework by incorporating key enablers, including poor infrastructure, affordability issues, and government support, within the broader category of facilitating conditions. Additionally, it examines factors such as trust, performance expectations, social influences, and network externalities to identify the primary determinants influencing Nigerian consumers' propensity to adopt EVs. Results show that the percentage increase of H6 (facilitating conditions - behavioral intentions) compared to H5 (network externalities - behavioral intentions) is approximately 32.35%, indicating that traditional drivers significantly influence individuals' willingness to purchase EVs and are particularly strong factors in adoption decisions. The paper concludes with a discussion of these findings and proposes strategies for future research to further explore the barriers and drivers of EV adoption in Nigeria.