Personalized Playback Technology: How Short Video Services Create Excellent User Experience

TL;DR

This paper discusses ByteDance's advanced personalized short video playback technology, which significantly enhances user experience and distinguishes itself from traditional multimedia methods, based on five years of research and development.

Contribution

It introduces the core concepts, methodologies, and supporting systems of a novel personalized video playback technology that improves user engagement in short video platforms.

Findings

Enhanced user engagement through personalization

Development of new modeling and iterative processes

Implementation of supporting systems for personalized playback

Abstract

Short-form video content has become increasingly popular and influential in recent years. Its concise yet engaging format aligns well with todays' fast-paced and on-the-go lifestyles, making it a dominating trend in the digital world. As one of the front runners in the short video platform space, ByteDance has been highly successful in delivering a one-of-a-kind short video experience and attracting billions of users worldwide. One key contributing factor is its advanced end-to-end personalized short video playback technology, where we pioneered and developed the new technical field over the past five years to optimize user experience. This paper introduces the major concepts and methodologies of this personalized video playback technology that distinguish it from traditional multimedia technologies. More details, including goal setting, iterative process, modeling, experimental methods and required supporting systems, are also provided to encourage deeper research in this area.