The Impact of Virtual Achievements on Online Learning Applications

TL;DR

This study evaluates how leaderboard-based virtual achievements influence user engagement and participation in an online learning app, showing increased activity and enjoyment among students without compromising quality.

Contribution

It provides empirical evidence on the positive impact of virtual achievement systems in online learning platforms through a controlled experiment.

Findings

Increased user participation with leaderboard integration

Enhanced user enjoyment and competitiveness

No decline in learning quality or engagement time

Abstract

In recent times a number of platforms are using badge-based achievements or leaderboards to increase user involvement and participation. Due to recent advancements, there is a question of up to what extent virtual achievement systems have on users using particular platforms. Here in this paper, we discuss measuring the impact of the leaderboard-based achievement system by integrating it into an online learning android application UPSC Pre that has thousands of questions and answers categorized topic wise related to UPSC exams, one of the toughest exams to crack in the world. We are conducting the experiment on 10 randomly chosen students who are using the app in a controlled setting and the data measurement is done using the Firebase Analytics tool by Google. We observed that the students using the leaderboard have increased participation without any reductions in their quality and the time of using the platform has increased compared to previous engagements. Students who participated in the experiment felt the leaderboard was competitive and enjoyed gaining positions on the leaderboard and wanted it in the User interface for other platforms as well. The research has an impact in designing the learning applications to cater and improve the user experience in the future. The results are not limited to educational purposes but can be expanded to other fields such as self development applications, other research projects, Gaming industry and many more.