Understanding Online Discussion Across Difference: Insights from Gun Discourse on Reddit

TL;DR

This study analyzes Reddit discussions on gun policy to understand barriers to cross-ideological engagement and proposes platform design changes to foster more civil and diverse conversations.

Contribution

It combines clustering analysis and user interviews to reveal how Reddit's environment influences siloed discussions and suggests design improvements for cross-difference dialogue.

Findings

Gun discussion groups are divided into three ideological clusters.

Users rarely engage across ideological lines despite willingness.

Reddit's karma system and siloed communities hinder cross-ideological conversations.

Abstract

When discussing difficult topics online, is it common to meaningfully engage with people from diverse perspectives? Why or why not? Could features of the online environment be redesigned to encourage civil conversation across difference? In this paper, we study discussions of gun policy on Reddit, with the overarching goal of developing insights into the potential of the internet to support understanding across difference. We use two methods: a clustering analysis of Reddit posts to contribute insights about what people discuss, and an interview study of twenty Reddit users to help us understand why certain kinds of conversation take place and others don't. We find that the discussion of gun politics falls into three groups: conservative pro-gun, liberal pro-gun, and liberal anti-gun. Each type of group has its own characteristic topics. While our subjects state that they would be willing to engage with others across the ideological divide, in practice they rarely do. Subjects are siloed into like-minded subreddits through a two-pronged effect, where they are simultaneously pushed away from opposing-view communities while actively seeking belonging in like-minded ones. Another contributing factor is Reddit's "karma" mechanism: fear of being downvoted and losing karma points and social approval of peers causes our subjects to hesitate to say anything in conflict with group norms. The pseudonymous nature of discussion on Reddit plays a complex role, with some subjects finding it freeing and others fearing reprisal from others not bound by face-to-face norms of politeness. Our subjects believe that content moderation can help ameliorate these issues; however, our findings suggest that moderators need different tools to do so effectively. We conclude by suggesting platform design changes that might increase discussion across difference.